Born from Hawaii. Built for Energy-First Entrepreneurs.
What started as a 10-foot shack on Oahu’s beaches has grown into a global wellness movement. Founded by brothers Travis, Koa, and Alex Smith, The Sunrise Shack blends superfood nutrition, surf culture, and aloha energy to fuel communities worldwide.
- 🌞 9+ Years of Proven Operations
- 🌊 100K+ Instagram Followers
- 🏄♂️ 2M+ Combined Social Followers
- 🏝 Featured in Forbes, Vogue, Men’s Health
Why Franchise with Sunrise Shack
Low Startup Costs
$235K–$605K (less with conversions)
Global Surf Appeal
Cult-like customer base with island roots
Celebrity Founders
Massive organic reach and influence
Proven Systems
9+ years of operating success
Veteran Support
Backed by In-N-Out & Dave’s teams
High-Growth Model
Wellness + fast casual = future dining
Health, Wellness, and Food — Booming Now
Consumers are shifting from fast food to functional, feel-good cafés. Sunrise Shack stands at the intersection of health, happiness, and habit-forming design.
$1.8T
U.S. Wellness Market
$362B
Healthy Food Market by 2025
$1.1T
2024 Restaurant Sales
15%
of Billionaires Made Fortune in Restaurants
We’ve Got Your Back — From Site to Success
Site Selection
Store Design & Construction
Training & Onboarding
Marketing Support
Ongoing Operations
Celebrity Founder Boost
Investment Snapshot
Single Territory:
$40,000 franchise fee
Multi-Unit Deal:
$40,000 for your first territory, just $20,000 for each additional location — with the balance due at lease signing
The Sunrise Shack Story
The Sunrise Shack was never just about coffee, it was, and always will be about making the most of life, and we find the best way to do that is by making the most out of each day.
The shack was technically born in 2016 on a small plumeria farm in the heart of Oahu’s north shore, but the seed was planted in the hearts of the founders long before then.
Alex, Travis, and Koa Smith, along with their good friend Koa Rothman are all surfers raised by the Hawaiian Islands, and they feel that their upbringing has inspired the Sunrise Shack to be what it is today.
Hawaii Nei has taught us to value our health, happiness, and community. Its beauty and energy are constantly slowing us down and filling us up, putting smiles on our faces and bringing a lightness to our hearts.
We want the Sunrise Shack to radiate the aloha of these islands, and we hope you come grab a coffee, make a friend, and truly feel like today is a good day.
Thank you for being a part of our community - Alex, Travis, and the Koa’s
Meet The Founders
Travis Smith
Travis, the middle of the Smith brothers, at the age of 12 became a professional bodyboarder and competed at the world-famous Pipeline. He was discovered for modeling on Oahu at the age of 16 and began traveling the world for brands such as Versace, Calvin Klein, and Ralph Lauren, working as a high fashion model. He then moved back to the islands with the dream to start the sunrise shack.
Alex Smith
The eldest of the Smith Brothers, Alex grew up surfing as a sponsored athlete traveling the world. He has been traveling the world storytelling for international brands through videography and photography. His passion for health and peak performance has contributed to each item on the Sunrise Shack menu.
Koa Smith
The youngest of the Smith brothers, Koa is known for traveling the world and scoring some of the best waves on the planet. He holds the record for the longest barrel ever recorded and the most barrels rode on one wave! He now lives on North Shore drinking bullets, surfing Pipeline, and spreading good vibes every day.
Koa Rothman
Koa is known for his standout performances at Banzai Pipeline and also his Youtube series: This is Livin. At 16 years old he was surfing the heaviest wave in the world in Tahiti, Teahupoo and caught the biggest wave to ever come in at Teahupoo. He now chases the world’s biggest swells and stops by for a Monkey Bowl when he needs a break between the action.
