Born from Hawaii. Built for Energy-First Entrepreneurs.
What started as a 10-foot shack on Oahu’s beaches has grown into a global wellness movement. Founded by brothers Travis, Koa, and Alex Smith, The Sunrise Shack blends superfood nutrition, surf culture, and aloha energy to fuel communities worldwide.
- 🌞 9+ Years of Proven Operations
- 🌊 100K+ Instagram Followers
- 🏄♂️ 2M+ Combined Social Followers
- 🏝 Featured in Forbes, Vogue, Men’s Health
Why Franchise with Sunrise Shack
Low Startup Costs
$235K–$605K (less with conversions)
Global Surf Appeal
Cult-like customer base with island roots
Celebrity Founders
Massive organic reach and influence
Proven Systems
9+ years of operating success
Veteran Support
Backed by In-N-Out & Dave’s teams
High-Growth Model
Wellness + fast casual = future dining
Health, Wellness, and Food — Booming Now
Consumers are shifting from fast food to functional, feel-good cafés. Sunrise Shack stands at the intersection of health, happiness, and habit-forming design.
$1.8T
U.S. Wellness Market
$362B
Healthy Food Market by 2025
$1.1T
2024 Restaurant Sales
15%
of Billionaires Made Fortune in Restaurants
We’ve Got Your Back — From Site to Success
Site Selection
Store Design & Construction
Training & Onboarding
Marketing Support
Ongoing Operations
Celebrity Founder Boost
Investment Snapshot
Initial Franchise Fee
$35,000
Startup Costs
$235K–$605K
Royalty Fee
6%
Marketing Fund
2%
Average Unit Sales
High-Growth Potential
“The goal is to spread health and happiness in every neighborhood around the world.”
— Travis Smith, Founder
Join the Shack Family
We’re looking for passionate people ready to bring the aloha lifestyle to their communities.