What started as a 10-foot shack on Oahu’s beaches has grown into a global wellness movement. Founded by brothers Travis, Koa, and Alex Smith, The Sunrise Shack blends superfood nutrition, surf culture, and aloha energy to fuel communities worldwide.
$235K–$605K (less with conversions)
Cult-like customer base with island roots
Massive organic reach and influence
9+ years of operating success
Backed by In-N-Out & Dave’s teams
Wellness + fast casual = future dining
Consumers are shifting from fast food to functional, feel-good cafés. Sunrise Shack stands at the intersection of health, happiness, and habit-forming design.
U.S. Wellness Market
Healthy Food Market by 2025
2024 Restaurant Sales
of Billionaires Made Fortune in Restaurants
Initial Franchise Fee
$35,000
Initial Franchise Fee
$35,000
Initial Franchise Fee
$35,000
Initial Franchise Fee
$35,000
Initial Franchise Fee
$35,000
The Sunrise Shack was never just about coffee, it was, and always will be about making the most of life, and we find the best way to do that is by making the most out of each day.
The shack was technically born in 2016 on a small plumeria farm in the heart of Oahu’s north shore, but the seed was planted in the hearts of the founders long before then.
Alex, Travis, and Koa Smith, along with their good friend Koa Rothman are all surfers raised by the Hawaiian Islands, and they feel that their upbringing has inspired the Sunrise Shack to be what it is today.
Hawaii Nei has taught us to value our health, happiness, and community. Its beauty and energy are constantly slowing us down and filling us up, putting smiles on our faces and bringing a lightness to our hearts.
We want the Sunrise Shack to radiate the aloha of these islands, and we hope you come grab a coffee, make a friend, and truly feel like today is a good day.
Thank you for being a part of our community - Alex, Travis, and the Koa’s
